As Creative Director, I developed the creative concept and visual approach for Graduate Hotels’ semester-long artist-in-residence program, collaborating with artists across the country to produce bespoke photo and video content that documented their creative journeys throughout their residency.

In parallel, I produced content for Graduate Tailgate, a live event series hosted at multiple Graduate properties nationwide, pairing music, food, and beverage programming with major college football rivalry matchups. The work captured the energy of game day while reinforcing Graduate’s deep connection to campus culture, community, and tradition across markets.